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Yoo Clean

Yoo Clean is a line of chemical-free, all-natural, organic, and multi-purpose cleaning and home products. When assigned to design and brand this company, I was inspired by Korean typography and design. This is due to the fact that the creator of the company was adopted from Korea and had recently discovered and changed her last name to her original Korean name, Yoo. I wanted to capture my client's colorful personality and humbling story of discovering her culture and history. I hand illustrated the ingredients that are included in the products to draw customers in with its unique and detailed design. I use these same illustrations and bright color palettes to establish the brand identity while also producing one-of-a-kind promotional and marketing content.